Monetizing your YouTube Shorts videos may require a different approach than your strategy for conventional YouTube videos. Obviously, you need to provide high-quality and engaging content for your audience, but in this case, in a short video format.
At Softeando, we want to help you: we present effective tactics to make the most of your YouTube Shorts content to earn money.
1. Be a member of the YouTube Partner Program
Did you know that having more than 10 million views on your public YouTube Shorts videos in the last 90 days (aside from having more than 1000 YouTube subscribers on your channel) is one of the requirements to monetize? That's why you need to be a member of the YouTube Partner Program to earn money from Adsense.
2. Collaborate with brands
Collaborate with brands and companies by creating content in your YouTube Shorts videos: you can promote products or explain services of your sponsors in a natural and creative way with your short videos. You'll get paid for content.
3. Sell your own products
By selling your own products, you will obtain a higher profit margin for yourself. You can create a line of merchandise, mentoring, exclusive classes, etc. You should promote them by creating content with your own style in your short videos on YouTube Shorts directing them to your sales page.
4. Repurpose content on other short video platforms
Consider this: you have your own short vertical videos, attractive, etc. You can upload them, not only on the YouTube Shorts section, but also on TikTok, Instagram Reels, or Facebook. The same content message will be broadcast on different platforms.
5. Answer frequently asked questions
Analyze what your potential client is looking for or needs to purchase your product or hire your service and respond with the solution clearly and understandably in a YouTube Shorts video.
6. Be entertaining
If your potential lies in grabbing people's attention with humor, mystery, storytelling, etc., YouTube Shorts is for you. Being short videos, it allows you to quickly capture the attention of the audience, so that a user who liked your content will watch more because it's easy and quick to consume.
7. Use Affiliate or Referral Marketing
Agree on an affiliation contract with an external brand and earn a commission for each sale or lead you generate with the content you create on YouTube Shorts. Make sure to identify each transaction with a unique promotional code or a trackable form.
8. Create Content with SEO Strategy
Either by learning SEO techniques or by hiring a professional in the field, you can create content that aligns with what potential clients or companies interested in your services are searching for. With SEO, you can position your YouTube Shorts videos on the platform to be organically discoverable when searched.
9. Leverage Your Long YouTube Videos
If you have long videos on your YouTube channel, and you can extract interesting clips for user engagement or an SEO strategy. Identify which part of the long video is interesting, cut it, adapt it to the vertical format, and re-upload it as a YouTube Short. These videos are monetizable.
10. Extract Video Clips from Your Streams
It's the same strategy as before, but with your live videos on YouTube or other streaming platforms such as Twitch, Instagram, TikTok, Facebook, etc. Do the same: cut, adapt to the vertical format and re-upload as a YouTube Short. These videos are also monetizable.
11. Crowdfunding or Donations
You can use crowdfunding platforms like Kickstarter to fund specific projects related to your content on YouTube Shorts. Make sure to present your project attractively and offer interesting rewards to your donors.
12. Collaborate with Other YouTubers Who Make Shorts
Collaborate with other YouTube content creators and combine efforts to promote products, services, or joint projects that can generate income for both parties. Terms should be agreed upon beforehand.
13. Gain Members for Your YouTube Channel
With YouTube Shorts content, you can quickly, clearly, and concisely explain the benefits of becoming a member of your channel. You can mention access to exclusive videos, live sessions with you, etc. If they register, you will earn more benefits.
14. Contests and Giveaways
Who doesn't like to participate in anything that can win fantastic prizes? Create short videos explaining the contest or reminding people of the giveaway to attract attention to promote products related to your channel or earn affiliate benefits.
15. Create Trend-Based Shorts
It's obvious that talking about what everyone else is talking about can gain you visibility. But, what if you discuss trends based on your YouTube niche by creating related short videos? For example, if you sell clothes, you could create content related to the dress from the trending news moment with your products. Be creative: you can find opportunities and take advantage of the media wave.
16. Promote Profitable Shorts
Is there a video that earns you money through direct product sales or indirect lead generation? Promote it with Google Ads. Calculate the return on investment and reinvest the money that gives you more sales. You can maximize results significantly. We recommend hiring a professional expert in the field.
17. Analyze Your Videos
This advice might be the most tedious and obvious, but you will never get good results on your channel if you don't analyze which videos work for you, which moments retain the user the most, which formats are more popular, or which analytical parameters are better. Learn YouTube analytics or hire an expert in the field.