You might not know exactly how long an Instagram video can last. Here, we explain the maximum duration of a video on Instagram according to its format:
Duration of videos in the Feed
- Videos appearing in the Instagram Feed can be of long duration.
- 10 minutes or less (up to 650 MB)
- Up to 60 minutes (up to 3.6 GB)
Duration of videos in Stories
- Videos in Instagram Stories can last up to 15 seconds.
- If the video is longer, a 15-second preview will be shown.
Duration of videos in Instagram Live
- For live broadcasts, they can last up to 4 hours.
Duration of videos in Reels
Videos shown in Reels are usually the most popular and achieve the greatest reach. In this case, they can last up to 60 seconds.
What is the odeal format for videos?
Another useful piece of information is the format supported by Instagram for uploading videos. The most common are MP4 and MOV.