Cómo crear una página de empresa en LinkedIn

How to create a Business Page on LinkedIn

Creating a business page on LinkedIn can help you build your brand presence and connect with professionals on the platform. Here's a step-by-step guide to do it:

1) Create a Personal Account on LinkedIn

You must have a personal account on LinkedIn with a complete profile. Make sure you have a current position at the company you want to register and that your relationship with the company is displayed on your profile.

2) Obtain a Verified Email Address

You need to have an email address associated with your company's domain. For example, if the company is called "Softeando," your email should be something like "name@softeando.com".

3) Create a Company Page on LinkedIn

  • Go to the "Companies" section on LinkedIn.
  • Click on the "Work" icon in the top navigation bar and select "Create a Company Page".
  • Choose your company size: LinkedIn will ask about the size of your company (small, medium, large, or higher education).

4) Complete Your Company Details:

Fill in all the requested fields:

  • Company name
  • Logo
  • LinkedIn URL (customizable)
  • Website
  • Industry details, size, and type of company
  • Description: present your company, mission, vision, and other relevant details
  • Cover image: choose one that represents your company well and fits correctly in the provided space.

5) Publish the Company Page

Once you have completed all the details, click "Publish".

6) Add Administrators

It is advisable to have more than one person with permissions to manage and edit the page. In the "Manage Access" section, you can add administrators using their LinkedIn profile names.

7) Make Regular Posts and Updates

Keep your followers informed about company news, updates, job offers, and other relevant content.

8) Monitor Statistics

LinkedIn offers analytics on follower interaction, page visits, and more. Use this data to tailor your content strategy.

9) Encourage Growth and Improve Your LinkedIn Page

Include your LinkedIn page link on your website, email signature, and other social networks. You can, for example, invite employees and collaborators to follow the page and create content related to your company.

10) Respond to Comments and Messages

Engaging with followers and responding to messages is crucial for maintaining a good relationship with your audience. Make sure to stay active and interactive.

Following these steps, you can establish a strong presence for your business on LinkedIn, increasing visibility and connections with your target audience.

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